Sawe's marathon record boosts Adidas in 'supershoe' race with Nike - Reuters
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike Reuters
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Notable Quotes
"The big difference is it's so light and very comfortable."
— Sabastian Sawe , Athlete
"I'm very happy to have broken the record and to have won in London for a second time. It means a lot to me."
— Tigst Assefa , Athlete
"Shoes that allow me to run fast."
— Tigst Assefa , Athlete
"Nike has got in trouble with not being innovative enough."
— Simon Jaeger , Executive
"The big difference is it's so light and very comfortable."
— Sabastian Sawe , Athlete
"I'm very happy to have broken the record and to have won in London for a second time. It means a lot to me."
— Tigst Assefa , Athlete
"Nike has got in trouble with not being innovative enough."
— Simon Jaeger , Executive
"The Adidas family is incredibly proud of Sabastian and Tigist’s historic achievements."
— Patrick Nava , Executive
"The idea behind the ENERGYRIM was ‘how can we maintain bending stiffness within the shoe, but maximize the amount of foam you have under your foot.’"
— Valentin Perrin , Executive
"The new Lightstrike Pro Evo foam is almost 50% lighter than the Pro Evo 2 foam, which is pretty mind blowing."
— Valentin Perrin , Executive
"The big difference is it's so light and very comfortable."
— Sabastian Sawe , Athlete
"I'm very happy to have broken the record and to have won in London for a second time. It means a lot to me."
— Tigst Assefa , Athlete
Key People
Charlotte Heidmann is the category director for Adizero at Adidas.
Elliott Hill is the chief executive of Nike.
Former CEO of Nike criticized for lack of innovation.
Patrick Nava is the general manager at Adidas Running.
Kenya's Sabastian Sawe becomes the first man to run a marathon under two hours.
Portfolio manager at Flossbach von Storch.
Tigist Assefa is an elite marathon runner who set a new women-only marathon record.
Tigst Assefa is an Ethiopian long-distance runner who won the women's race at the London Marathon.
Valentin Perrin is the senior manager of footwear innovation concepts at Adidas.
Yomif Kejelcha is an Ethiopian long-distance runner known for his achievements in the half-marathon.
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<a href="https://news.google.com/rss/articles/CBMirgFBVV95cUxNMWw3VzFDMjVBNFh1Sjhzay12cVFJN0NPWFVNclBFQkREN2pXU1d3YlZnTmtSdzFwRWI4UnJGN1FtQmozSC14cHBVcWdYRlV6dnNqWDJzQ2dYZk9Uak1CLWlIbkYtUjN1VG5xTlB4Nk1FWGV6a0ZIckFRcVRDelFRbjh6QklDajNpaHNCYkMzOFFtVVZrd0d4Q0h1Qk1TcmdLRVU0Ri1nWjd0ZjJlRkE?oc=5" target="_blank">Sawe's marathon record boosts Adidas in 'supershoe' race with Nike</a> <font color="#6f6f6f">Reuters</font>
Adidas shares rose after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, wearing the brand's Adizero Adios Pro Evo 3 trainers.
Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, wearing Adidas' Adizero Adios Pro Evo 3 trainers, boosting Adidas' position in the 'supershoe' market against Nike.
Adidas shares rose 1.7% after Sabastian Sawe's historic sub-two-hour London Marathon win, with top finishers wearing the brand’s premium Adizero Pro Evo 3 'supershoes'.
An inside look at how Adidas created the Adizero Adios Pro Evo 3, the shoe that helped Sabastian Sawe break the two-hour marathon barrier.
Adidas' shares increased by 1.7% following Kenya's Sabastian Sawe's historic sub-two-hour marathon victory at the London Marathon, achieved while wearing the brand's Adizero Adios Pro Evo 3 trainers.
Adidas shares rose after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, wearing the brand's Adizero Adios Pro Evo 3 trainers.
An in-depth look at the Adidas Adizero Adios Pro Evo 3, the $500 'supershoe' that Sabastian Sawe wore to break the sub-two-hour marathon barrier at the London Marathon.
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