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Lululemon puts Nike veteran in charge of product as CEO O'Neill looks to right ship - Reuters
Lululemon puts Nike veteran in charge of product as CEO O'Neill looks to right ship Reuters
October 7, 2026What's gone wrong at Nike? How the world's sportswear giant lost its mojo
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
October 1, 2026Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop - Reuters
Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop Reuters
October 1, 2026Britain's JD Sports says Nike turnaround is only a matter of time - Reuters
Britain's JD Sports says Nike turnaround is only a matter of time Reuters
September 23, 2026Mbappe leaves Nike, signs with On as it forays into soccer - Reuters
Mbappe leaves Nike, signs with On as it forays into soccer Reuters
September 18, 2026Nike, Lululemon agree to end patent dispute over Mirror home workout tech - Reuters
Nike, Lululemon agree to end patent dispute over Mirror home workout tech Reuters
September 17, 2026Nike shareholders reject climate proposal backed by Norway wealth fund - Reuters
Nike shareholders reject climate proposal backed by Norway wealth fund Reuters
September 8, 2026After tackling discounts in China, Nike still needs to win back shoppers - Reuters
After tackling discounts in China, Nike still needs to win back shoppers Reuters
July 22, 2026Nike to tighten online sales in China amid 'fragmented' marketplace - Reuters
Nike to tighten online sales in China amid 'fragmented' marketplace Reuters
July 22, 2026Nike out of World Cup contention as Adidas-outfitted teams head to final - Reuters
Nike out of World Cup contention as Adidas-outfitted teams head to final Reuters
July 16, 2026Nike slips as gloomy sales outlook, China woes hold off turnaround hopes - Reuters
Nike slips as gloomy sales outlook, China woes hold off turnaround hopes Reuters
July 1, 2026Nike names Pfizer executive David Denton as CFO amid slow turnaround effort - Reuters
Nike names Pfizer executive David Denton as CFO amid slow turnaround effort Reuters
June 23, 2026Who had the best World Cup advert?
BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.
June 19, 2026Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
June 19, 2026The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
June 12, 2026Why are footballers wearing pink boots at the World Cup?
The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in football at the moment?
June 11, 2026Nike's World Cup play: take on Adidas and revitalize the brand - Reuters
Nike's World Cup play: take on Adidas and revitalize the brand Reuters
June 11, 2026Bets surge against Nike, heaping pressure on CEO Hill - Reuters
Bets surge against Nike, heaping pressure on CEO Hill Reuters
May 5, 2026Sawe's marathon record boosts Adidas in 'supershoe' race with Nike - Reuters
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike Reuters
April 27, 2026The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
April 26, 2026Related Pages (20)
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What's gone wrong at Nike? How the world's sportswear giant lost its mojo
It's been a difficult few years for Nike. The largest sportswear brand on the planet, named after the ancient Greek goddess of victory, has been losing of late. Losing sales, losing customers and los
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Who had the best World Cup advert?
BBC Sport looks at the numbers behind Nike and Adidas' 2026 World Cup adverts. Watch more football video
Nike v Adidas - the World Cup brand battle
Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectively The World Cup is all about numbers. Which team has scored the most goals? Who's go
Nike World Cup ad featuring Kim K, Travis Scott, footie legends goes viral
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The Boots That Will Be on Show at the 2026 World Cup
09 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
Pink Nike Phantom 6 '2026 World Cup' Boots Leaked - 4 New Pictures
Update: Footy Headlines can leak four new images of the Nike Phantom 6 '2026 World Cup', featuring an extremely striking pink colorway. Big thanks to sbootssupply. Update: Footy Headlines may leak ad
Puma 2026 World Cup Pack Released - "Tricks" Inspired
Update: Puma has officially unveiled the special “Showtime” collection, featuring bold colorways created exclusively for the 2026 World Cup. The collection draws inspiration from the iconic “Tricks” p
Why are footballers wearing pink boots at the World Cup?
Pink boots as far as the eye can see in the Mexico v South Africa opening game There was a time when football boots came in one colour - black. That has not been the case over the past quarter of a
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