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Adidas sues Australian label White Fox over four stripes design
The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.
October 8, 2026Inside the £1-an-hour official football shirt factories
A BBC Sport investigation traces official football shirt production to factories in Cambodia where workers are paid less than £1 an hour.
October 8, 2026Adidas shares slide record 17% as profit miss taints sales upgrade - Reuters
Adidas shares slide record 17% as profit miss taints sales upgrade Reuters
July 30, 2026Nike out of World Cup contention as Adidas-outfitted teams head to final - Reuters
Nike out of World Cup contention as Adidas-outfitted teams head to final Reuters
July 16, 2026Who had the best World Cup advert?
BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.
June 19, 2026Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
June 19, 2026Why are footballers wearing pink boots at the World Cup?
The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in football at the moment?
June 11, 2026Nike's World Cup play: take on Adidas and revitalize the brand - Reuters
Nike's World Cup play: take on Adidas and revitalize the brand Reuters
June 11, 2026Bets surge against Nike, heaping pressure on CEO Hill - Reuters
Bets surge against Nike, heaping pressure on CEO Hill Reuters
May 5, 2026Sawe's marathon record boosts Adidas in 'supershoe' race with Nike - Reuters
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike Reuters
April 27, 2026The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
April 26, 2026Nike closes in on UEFA ball deal as Adidas bows out - Reuters
Nike closes in on UEFA ball deal as Adidas bows out Reuters
April 9, 2026Related Pages (20)
Adidas sues Australian label White Fox over four stripes design
Adidas is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is "deceptively similar" to the German brand's distinct logo. The sportswear gian
Inside the £1-an-hour official football shirt factories
We traced production of Celtic, Arsenal, Liverpool and other kits to two factories in Cambodia Workers are being paid a basic wage of less than £1 an hour to make official football shirts for some of
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Who had the best World Cup advert?
BBC Sport looks at the numbers behind Nike and Adidas' 2026 World Cup adverts. Watch more football video
Nike v Adidas - the World Cup brand battle
Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectively The World Cup is all about numbers. Which team has scored the most goals? Who's go
Messi Reveals the adidas F50 'El Ultimo Tango' for the World Cup
05 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
The Boots That Will Be on Show at the 2026 World Cup
09 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
Puma 2026 World Cup Pack Released - "Tricks" Inspired
Update: Puma has officially unveiled the special “Showtime” collection, featuring bold colorways created exclusively for the 2026 World Cup. The collection draws inspiration from the iconic “Tricks” p
Why are footballers wearing pink boots at the World Cup?
Pink boots as far as the eye can see in the Mexico v South Africa opening game There was a time when football boots came in one colour - black. That has not been the case over the past quarter of a
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Bets surge against Nike, heaping pressure on CEO Hill
Published on 05/05/2026 at 02:17 pm EDT - Modified on 05/05/2026 at 02:25 pm EDT NEW YORK, May 5 (Reuters) - Eighteen months into CEO Elliott Hill's att
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike
Sign up now: Get the biggest sports news in your inbox Published Apr 27, 2026, 06:12 PM Updated Apr 27, 2026, 09:17 PM April 27 - German sportswear maker Adidas' shares rose on Monday after Kenya's
How Adidas made the shoe used to smash the two-hour marathon barrier — I spoke to the Adizero Adios Pro Evo 3's creators
The Adidas Pro Evo 3 had the dream marathon debut When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Here at Tom’s Guide our expert editors are co
Najib drops his appeal for house arrest, court records show
LONDON, April 27 — German sportswear maker Adidas’ shares rose today after Kenya’s Sabastian Sawe became the first person to run a marathon in under two hours in an official race, accomplishing his f
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike
Sign up now: Get the biggest sports news in your inbox Published Apr 27, 2026, 06:12 PM Updated Apr 27, 2026, 09:17 PM April 27 - German sportswear maker Adidas' shares rose on Monday after Kenya's
Adidas gains as Sawe, Assefa shine in record-breaking London Marathon
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Sawe's marathon record boosts Adidas in 'supershoe' race with Nike
Sport April 27 : German sportswear maker Adidas' shares rose on Monday after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, accomplishing his
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From 600 shoes to global sports giant: Anta’s rise from China’s factory floors
China’s rapid economic opening in the late 1980s created a wave of young entrepreneurs, including high school dropout Ding Shizhong, who arrived in Beijing with 600 pairs of shoes to sell. Using a re