#adidas
Related Stories (7)
Who had the best World Cup advert?
BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.
June 19, 2026Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
June 19, 2026Why are footballers wearing pink boots at the World Cup?
The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in football at the moment?
June 11, 2026Nike's World Cup play: take on Adidas and revitalize the brand - Reuters
Nike's World Cup play: take on Adidas and revitalize the brand Reuters
June 11, 2026Sawe's marathon record boosts Adidas in 'supershoe' race with Nike - Reuters
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike Reuters
April 27, 2026The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
April 26, 2026Nike closes in on UEFA ball deal as Adidas bows out - Reuters
Nike closes in on UEFA ball deal as Adidas bows out Reuters
April 9, 2026Related Pages (7)
Who had the best World Cup advert?
BBC Sport looks at the numbers behind Nike and Adidas' 2026 World Cup adverts. Watch more football video
Nike v Adidas - the World Cup brand battle
Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectively The World Cup is all about numbers. Which team has scored the most goals? Who's go
Messi Reveals the adidas F50 'El Ultimo Tango' for the World Cup
05 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
The Boots That Will Be on Show at the 2026 World Cup
09 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
Puma 2026 World Cup Pack Released - "Tricks" Inspired
Update: Puma has officially unveiled the special “Showtime” collection, featuring bold colorways created exclusively for the 2026 World Cup. The collection draws inspiration from the iconic “Tricks” p
Why are footballers wearing pink boots at the World Cup?
Pink boots as far as the eye can see in the Mexico v South Africa opening game There was a time when football boots came in one colour - black. That has not been the case over the past quarter of a
Untitled
window.wiz_progress&&window.wiz_progress();window.wiz_tick&&window.wiz_tick('lW1Lhc');(function(){'use strict';var c=window,d=[];c.aft_counter=d;var e=[],f=0;function _recordIsAboveFold(a){if(!c._isLa