What's gone wrong at Nike? How the world's sportswear giant lost its mojo
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
Coverage by Political Leaning
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Notable Quotes
"Nike has made 'several strategic errors' which have been difficult to reverse."
— Matt Powell , Academic
"[I'm] not saying that what they did wasn't great, but it was in the past."
— Tim Derdenger , Academic
Key People
Elliott Hill is the chief executive of Nike.
Former CEO of Nike criticized for lack of innovation.
Kylian Mbappé is a prominent French footballer, known for his speed and goal-scoring ability.
Veteran analyst and adviser in the sports retail industry.
Academic in marketing and strategy.
Locations
All Coverage
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
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