Tim Cook
Tim Cook is the CEO of Apple Inc., known for leading the company through significant product innovations and expansions.
Notable Quotes
"I’ve never seen so many iPhones before."View Story →
"Apple Intelligence had not yet delivered on everything we promised."View Story →
"It's been the honor of a lifetime."View Story →
"Your imagination and ingenuity have inspired me for the last 15 years."View Story →
"the energy around Apple platforms has never been stronger."View Story →
"the honour of a lifetime."View Story →
"Apple to raise prices due to memory chip shortage."View Story →
"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."View Story →
"We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac."View Story →
"Apple is deeply committed to the future of American manufacturing, and we’re proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."View Story →
"We start by making all of the investments we believe are necessary to grow and manage our business, to innovate and to support our roadmap of products and services."View Story →
"Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."View Story →
"Memory price increases had a minimal impact on Apple's gross margin during the 2025 holiday quarter."View Story →
"significant evidence."View Story →
"We're seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it."View Story →
"This is not a regular supply issue, it's a demand forecast issue to be candid."View Story →
""He is without question the right person to lead Apple into the future.""View Story →
"recent demand for the iPhone had been 'extraordinary', making the iPhone 17 the 'most popular launch in [Apple's] history.'"View Story →
"The demand was off the charts. And there’s just a little less flexibility in the supply chain at the moment for getting more parts."View Story →
"We expect significantly higher memory costs."View Story →
"There’s no one on this planet I trust more to lead Apple into the future than incoming CEO John Ternus."View Story →
"Never forget the north star for the company. You know, we’re about making the best products in the world that really enrich other people’s lives."View Story →
"Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment."View Story →
"There’s just a little less flexibility in the supply chain at the moment for getting more parts."View Story →
"recent demand for the iPhone had been 'extraordinary', making the iPhone 17 the 'most popular launch in [Apple's] history.'"View Story →
"I know he will push us to go further than we think is possible in order to deliver products for our users."View Story →
"Today Apple is proud to report our best March quarter ever. iPhone achieved a March quarter revenue record, fueled by extraordinary demand for the iPhone 17 lineup."View Story →
"Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment."View Story →
"We were excited to introduce remarkable new products to our strongest lineup ever."View Story →
"The demand was off the charts. And there's just a little less flexibility in the supply chain at the moment for getting more parts."View Story →
"We expect significantly higher memory costs."View Story →
"extraordinary demand for the iPhone 17 lineup"View Story →
"the iPhone sales reached $56.99 billion, slightly below estimates, with CEO Tim Cook attributing the shortfall to the limited availability of advanced chips used in the iPhone 17 lineup."View Story →
"The demand was off the charts. And there's just a little less flexibility in the supply chain at the moment for getting more parts."View Story →
"We expect significantly higher memory costs."View Story →
"Australia's social media curbs are world-leading."View Story →
"We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users."View Story →
"settled to 'stay focused on doing what we do best' and to avoid the mounting costs of litigation"View Story →
"While we thank the jury for their consideration, we strongly disagree with today's verdict and the damages awarded, which are entirely unsupported by the facts."View Story →
Related Stories
Apple ordered to pay $5.7bn after losing vibration tech patent suit
Audio firm Taction Technology claimed Apple infringed its patents for tech used to power device vibrations.
September 28, 2026US and China must act as responsible powers together, Xi says as Trump toasts friendship at state dinner
Trump said he and Xi had "never gotten along better" as he hosted the Chinese president at the lavish White House event.
September 25, 2026Apple's Tim Cook sees Australia's social media curbs as 'world-leading', PM says - Reuters
Apple's Tim Cook sees Australia's social media curbs as 'world-leading', PM says Reuters
September 20, 2026Apple unveils its first folding iPhone
Apple showed off at an event the first major design change to the iPhone in almost 20 years.
September 9, 2026Cook hands Apple to Ternus: bigger and richer, but catching up in AI race - Reuters
Cook hands Apple to Ternus: bigger and richer, but catching up in AI race Reuters
September 1, 2026Apple tumbles as supply chain snarls mar forecast in Cook's last earnings as CEO - Reuters
Apple tumbles as supply chain snarls mar forecast in Cook's last earnings as CEO Reuters
July 31, 2026Apple warns of future 'supply constraints' for Mac, iPhone, iPad
Shares of Apple plunged on a warning of slower sales in the coming months.
July 30, 2026Trump vows to investigate EU over fining of US tech companies
The US president says fines against Google, as well as Apple, Meta and Amazon, should be "entirely reversed."
July 24, 2026Apple sues OpenAI, its employees claiming theft of trade secrets
Apple said in a Friday lawsuit that OpenAI’s nascent hardware business is “rotten to its core.”
July 10, 2026EU says it held 'constructive' talks with Apple CEO Cook after Siri AI clash - Reuters
EU says it held 'constructive' talks with Apple CEO Cook after Siri AI clash Reuters
July 1, 2026Apple hikes prices on some products by nearly 20%
Apple said it had "never seen a component price increase this much, this quickly".
June 25, 2026Apple to raise prices as AI boom pushes up chip costs
The firm's outgoing boss Tim Cook did not say when prices will rise or which products will be affected.
June 18, 2026Trump says Apple to partner with Intel on US chip design, production - Reuters
Trump says Apple to partner with Intel on US chip design, production Reuters
June 18, 2026Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ - Reuters
Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ Reuters
June 17, 2026Apple unveils Siri AI makeover as Tim Cook bids farewell
The technology giant also revealed a series of new child safety features amid widespread scrutiny over "nudification" apps.
June 8, 2026Pageantry over policy: Takeaways from Trump's China trip - Reuters
Pageantry over policy: Takeaways from Trump's China trip Reuters
May 15, 2026Trump sows uncertainty over Taiwan arms sale following summit - Reuters
Trump sows uncertainty over Taiwan arms sale following summit Reuters
May 15, 2026Flattery and fanfare as Trump welcomed to China - but thorny issues remain
The leaders of the world's two superpowers were all smiles for the cameras during the US president's visit to Beijing.
May 14, 2026In pictures: Trump hosted by Xi Jinping in Beijing on two-day summit
President Trump was welcomed by President Xi Jinping in Beijing for what will be a whirlwind tour.
May 14, 2026Trade, Iran and Taiwan on the agenda as Trump arrives in China for high-stakes talks with Xi
The US president says his first request to Xi would be to "open up" China, while Beijing is expected to press Trump on the status of Taiwan.
May 13, 2026Elon Musk and Tim Cook among CEOs expected to accompany Trump on China trip
A total of 17 US executives are set to join the president on his visit, where he will meet his Chinese counterpart Xi Jinping.
May 11, 2026Apple to pay $250m to iPhone buyers over AI features lawsuit
Claims from last year said the tech firm’s advertising of Apple Intelligence fooled iPhone buyers.
May 6, 2026Greg Abel takes stage at Berkshire's first annual meeting, with Buffett in first row - Reuters
Greg Abel takes stage at Berkshire's first annual meeting, with Buffett in first row Reuters
May 2, 2026Berkshire Hathaway profit rises despite consumer stress, cash sets record - Reuters
Berkshire Hathaway profit rises despite consumer stress, cash sets record Reuters
May 2, 2026Apple shares rise as iPhone 17 and MacBook Neo drive forecast - Reuters
Apple shares rise as iPhone 17 and MacBook Neo drive forecast Reuters
April 30, 2026Apple hails 'extraordinary' iPhone demand as boss Tim Cook heads out
Cook is preparing to bow out after 15 years at the helm and hand over to John Ternus.
April 30, 2026Fashion, billionaires and jokes: Inside the White House state dinner for the King and Queen
The night was filled with designer fashion, luscious bouquets, billionaire guests and joke-filled speeches.
April 29, 2026King to defend 'democratic values' as US state visit begins
King Charles will address the US Congress on Tuesday and it is expected to express sympathy over Saturday's gun attack.
April 28, 2026Wall Street falls as Middle East concerns offset earnings optimism - Reuters
Wall Street falls as Middle East concerns offset earnings optimism Reuters
April 21, 2026How will Apple change under 'product guy' John Ternus?
How Ternus responds to challenges facing Apple will go a long way to deciding the tech giant's future, writes Zoe Kleinman.
April 21, 2026Exclusive: SpaceX president Shotwell earned $85 million last year, document shows - Reuters
Exclusive: SpaceX president Shotwell earned $85 million last year, document shows Reuters
April 21, 2026Apple names new chief executive to replace Tim Cook
John Ternus will take over running the technology giant as Cook steps up to become executive chairman.
April 20, 2026Apple CEO Cook is lauded by investors as he prepares for new role - Reuters
Apple CEO Cook is lauded by investors as he prepares for new role Reuters
April 20, 2026Israel entrenches hold on south Lebanon, warns residents to stay out - Reuters
Israel entrenches hold on south Lebanon, warns residents to stay out Reuters
April 20, 2026China leaves lending benchmarks unchanged for 11th month in April - Reuters
China leaves lending benchmarks unchanged for 11th month in April Reuters
April 20, 2026Apple at 50: Three products that changed how we live - and three that really didn't
On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
April 4, 2026Smartphone market set for biggest-ever decline in 2026 on memory price surge, IDC says - Reuters
Smartphone market set for biggest-ever decline in 2026 on memory price surge, IDC says Reuters
February 26, 2026Apple says some Mac Mini production will move to the US
The technology giant had pledged to increase investment in the US by $600bn, under pressure from Trump.
February 24, 2026Apple shareholders reject call for report on China manufacturing risks - Reuters
Apple shareholders reject call for report on China manufacturing risks Reuters
February 24, 2026Apple to shift some Mac Mini production to Houston from Asia, WSJ reports - Reuters
Apple to shift some Mac Mini production to Houston from Asia, WSJ reports Reuters
February 24, 2026