Tim Cook

"I’ve never seen so many iPhones before."

"Apple Intelligence had not yet delivered on everything we promised."

"It's been the honor of a lifetime."

"Your imagination and ingenuity have inspired me for the last 15 years."

"the energy around Apple platforms has never been stronger."

"the honour of a lifetime."

"Apple to raise prices due to memory chip shortage."

"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."

"We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac."

"Apple is deeply committed to the future of American manufacturing, and we’re proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."

"We start by making all of the investments we believe are necessary to grow and manage our business, to innovate and to support our roadmap of products and services."

"Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."

"Memory price increases had a minimal impact on Apple's gross margin during the 2025 holiday quarter."

"significant evidence."

"We're seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it."

"This is not a regular supply issue, it's a demand forecast issue to be candid."