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TC

Tim Cook

Executive

Tim Cook is the CEO of Apple Inc., known for leading the company through significant product innovations and expansions.

Notable Quotes

"I’ve never seen so many iPhones before."
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"Apple Intelligence had not yet delivered on everything we promised."
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"It's been the honor of a lifetime."
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"Your imagination and ingenuity have inspired me for the last 15 years."
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"the energy around Apple platforms has never been stronger."
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"the honour of a lifetime."
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"Apple to raise prices due to memory chip shortage."
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"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
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"We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac."
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"Apple is deeply committed to the future of American manufacturing, and we’re proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."
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"We start by making all of the investments we believe are necessary to grow and manage our business, to innovate and to support our roadmap of products and services."
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"Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year."
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"Memory price increases had a minimal impact on Apple's gross margin during the 2025 holiday quarter."
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"significant evidence."
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"We're seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it."
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"This is not a regular supply issue, it's a demand forecast issue to be candid."
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""He is without question the right person to lead Apple into the future.""
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"recent demand for the iPhone had been 'extraordinary', making the iPhone 17 the 'most popular launch in [Apple's] history.'"
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"The demand was off the charts. And there’s just a little less flexibility in the supply chain at the moment for getting more ‌parts."
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"We expect significantly higher ⁣memory costs."
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"There’s no one on this planet I trust more to lead Apple into the future than incoming CEO John Ternus."
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"Never forget the north star for the company. You know, we’re about making the best products in the world that really enrich other people’s lives."
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"Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment."
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"There’s just a little less flexibility in the supply chain at the moment for getting more parts."
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"recent demand for the iPhone had been 'extraordinary', making the iPhone 17 the 'most popular launch in [Apple's] history.'"
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"I know he will push us to go further than we think is possible in order to deliver products for our users."
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"Today Apple is proud to report our best March quarter ever. iPhone achieved a March quarter revenue record, fueled by extraordinary demand for the iPhone 17 lineup."
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"Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment."
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"We were excited to introduce remarkable new products to our strongest lineup ever."
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"The demand was off the charts. And there's just a little less flexibility in the supply chain at the moment for getting more parts."
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"We expect significantly higher memory costs."
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"extraordinary demand for the iPhone 17 lineup"
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"the iPhone sales reached $56.99 billion, slightly below estimates, with CEO Tim Cook attributing the shortfall to the limited availability of advanced chips used in the iPhone 17 lineup."
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"The demand was off the charts. And there's just a little less flexibility in the supply chain at the moment for getting more parts."
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"We expect significantly higher memory costs."
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"Australia's social media curbs are world-leading."
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"We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users."
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"settled to 'stay focused on doing what we do best' and to avoid the mounting costs of litigation"
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"While we thank the jury for their consideration, we strongly disagree with today's verdict and the damages awarded, which are entirely unsupported by the facts."
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September 9, 2026

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September 1, 2026

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July 31, 2026

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July 10, 2026

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July 1, 2026

Apple hikes prices on some products by nearly 20%

Apple said it had "never seen a component price increase this much, this quickly".

June 25, 2026

Apple to raise prices as AI boom pushes up chip costs

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June 18, 2026

Trump says Apple to partner with Intel on US chip design, production - Reuters

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June 18, 2026

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June 17, 2026

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June 8, 2026

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May 15, 2026

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May 2, 2026

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April 30, 2026

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April 28, 2026

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How will Apple change under 'product guy' John Ternus?

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April 21, 2026

Apple names new chief executive to replace Tim Cook

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April 20, 2026

Apple CEO Cook is lauded by investors as he prepares for new role - Reuters

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April 20, 2026

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April 20, 2026

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