Apple hikes prices on some products by nearly 20%

"this is a significant moment because even Apple, with its scale and buying power, is no longer immune to the rising cost of key components."

— Paolo Pescatore , Academic

"he expected other PC and tablet brands would follow Apple by upping their costs."

— David Naranjo , Academic

"he believed Apple's loyal customer base would take the financial hit without too much outcry."

— Dipanjan Chatterjee , Academic

"We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac."

— Tim Cook , Executive