Apple at 50: Three products that changed how we live - and three that really didn't
On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
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Notable Quotes
""They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line"."
— Emma Wall , Executive
""Tim Cook had done an 'amazing job' at changing with the times and keeping the company profitable.""
— Ken Segall , Executive
""iPod is one of 'Apple's most iconic products' argued Craig Pickerill of The Apple Geek.""
— Craig Pickerill , Influencer
""As a standalone business, Apple Watch would sit comfortably among the top 250 to 300 largest companies in America.""
— Ben Wood , Executive
""It made you think of it not as a tech device, but a device of romance.""
— Kara Swisher , Influencer
Key People
Chief analyst at FDM/CCS Insight, a market research firm.
Described the iPod as one of Apple's most iconic products.
Chief investment strategist for Hargreaves Lansdown.
Francisco Jeronimo is a tech analyst for the International Data Corporation.
Tech journalist known for her work in technology and digital media.
Jobs's creative director for 12 years.
Tim Cook is the CEO of Apple Inc., known for leading the company through significant product innovations and expansions.
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On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
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