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TikTok launches £3.99 subscription for no ads in UK

TikTok launches £3.99 subscription for no ads in UK

Those who don't subscribe will be able to use the platform for free - but be shown personalised ads by default.

May 11, 2026 at 04:05 PM Original source
1 agencies covered this story

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Notable Quotes

"Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience."

— Kris Boger , Executive

"We're moving away from an internet where the deal was you use the app for free but see ads, to one where the deal is increasingly: use the app for free and be profiled for personalised ads, or pay to escape them."

— Matt Navarra , Other

All Coverage

TikTok launches £3.99 subscription for no ads in UK
BBC Newsvia rss 2 quotes 2 persons

Those who don't subscribe will be able to use the platform for free - but be shown personalised ads by default.

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