Froyo's made a comeback. But at £12 a tub will it last?
Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me."
— Kiersten Paterno , Other
"Sweet treat culture is huge. People aren't spending a fortune on big things, but a little thing like that, they're happy to."
— Bethan Clarke , Influencer
"Market over-saturation played a role in the initial disappearance of froyo, as well as the natural cycle of dying trends."
— Vhari Russell , Academic
Key People
Yo-Chi campaign manager discussing the brand's appeal.
Works for Yo-Chi and comments on the customer mix.
A 19-year-old student who enjoys frozen yoghurt.
Founder of Food Marketing Experts providing insights on market trends.
All Coverage
Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.
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