Xbox confirms new console is coming - but can it revive the brand?
Microsoft is the first big company out of the gates with Project Helix - a "next-generation" console.
Coverage by Political Leaning
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Notable Quotes
"the announcement was part of its 'commitment to the return of Xbox' as a brand."
— Asha Sharma , Executive
"Microsoft had been talking up new hardware plans 'for months'."
— Mat Piscatella , Influencer
"planned a 'renewed commitment to Xbox'."
— Phil Spencer , Executive
"remained a 'mystery' where Sharma planned to take the Xbox brand."
— Nathan Brown , Influencer
"Project Helix will lead in performance and play your Xbox and PC games."
— Asha Sharma , Executive
"My team’s commitment to the return of Xbox."
— Asha Sharma , Executive
"Project Helix will lead in performance and play your Xbox and PC games."
— Asha Sharma , Executive
"My first job is simple: understand what makes this work and protect it."
— Asha Sharma , Executive
"Project Helix will lead in performance and play your Xbox and PC games."
— Asha Sharma , Executive
"Understand what makes this work and protect it."
— Asha Sharma , Executive
"We will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."
— Asha Sharma , Executive
"Project Helix will lead in performance and play your Xbox and PC games."
— Asha Sharma , Executive
"looking forward to chatting about this more with partners and studios at my first GDC next week!"
— Asha Sharma , Executive
"This might be Microsoft's last attempt to make their hardware business work."
— Dr. Serkan Toto , Academic
"I believe she is right by hinting Xbox must be rebuilt from the ground up."
— Dr. Serkan Toto , Academic
"Project Helix will lead in performance and play your Xbox and PC games."
— Asha Sharma , Executive
"the 'next generation console' will be able to play both Xbox and PC games"
— Asha Sharma , Executive
Key People
CEO of the Xbox gaming unit.
Dr. Serkan Toto is the CEO and founder of Kantan Games, a Japanese game industry consultancy.
Lisa Su is the CEO of AMD.
Mat Piscatella is a games industry analyst providing insights into gaming trends.
Matt Booty has taken over as the executive vice president and chief content officer at Microsoft's gaming division.
Nathan Brown is the former editor of Edge magazine and writes the Hit Points newsletter.
Former Xbox President discussing leadership challenges.
Phil Spencer is the head of Microsoft Gaming.
Sarah Bond is the Xbox president who is also exiting the company.
Tags
All Coverage
Microsoft is the first big company out of the gates with Project Helix - a "next-generation" console.
Microsoft has officially confirmed the codename for its next-generation Xbox console: Project Helix. Newly appointed Xbox CEO Asha Sharma revealed that the console will be a hybrid device, capable of playing both Xbox and PC games. This dual functionality could position the console as a strong contender against competitors such as Sony's PS6 and Valve's Steam Machine. Sharma teased that more details may be shared during the upcoming GDC Festival of Gaming in San Francisco.
Xbox Project Helix is the codename for Microsoft's upcoming next-generation gaming console, officially confirmed by new Xbox CEO Asha Sharma. It will serve as the successor to the Xbox Series X/S, marking the fifth generation of Xbox consoles, and will reportedly support both Xbox and PC games. While the official name, pricing, and release date remain unknown, Sharma's announcement signals active development. Production challenges loom due to ongoing global RAM shortages, particularly GDDR5 RAM, being hoarded by AI data centers. This could delay Project Helix’s launch and contribute to higher prices, similar to recent hikes for Xbox's current-gen consoles. Microsoft has partnered with AMD to co-engineer hardware for Project Helix, suggesting enhanced performance and AI-driven features. While specific specs are scarce, the collaboration hints at improving visual quality and immersion. Backward compatibility is expected to continue, allowing access to existing digital libraries across generations, though physical media support is unconfirmed. Overall, Project Helix appears to aim for continuity and technical evolution, blending console and PC gaming capabilities while facing industry-wide hardware constraints.
Microsoft has officially revealed 'Project Helix' as the codename for its next-generation Xbox console, adopting a hybrid gaming PC-console approach with AMD's 'Magnus' SoC.
Microsoft's new CEO, Asha Sharma, announced that the next Xbox console, codenamed Project Helix, will play both Xbox and PC games, marking a significant development in the gaming hardware space.
Microsoft has announced 'Project Helix,' the codename for its next-generation console, which will support both Xbox and PC games, signaling a new direction for the brand.
Microsoft has unveiled 'Project Helix' as the codename for its next-generation Xbox console, with CEO Asha Sharma emphasizing the commitment to the return of Xbox.
Microsoft's next-generation Xbox, codenamed 'Project Helix,' will be capable of playing both Xbox and PC games, with CEO Asha Sharma highlighting its performance capabilities.
Microsoft has officially revealed the codename for its next-generation Xbox console: 'Project Helix.' The announcement came from newly appointed Xbox CEO Asha Sharma, who took over from Phil Spencer three weeks prior. Project Helix is teased as a high-performance console capable of playing both Xbox and PC games—potentially confirming longstanding rumors that the new system will be a hybrid of console and PC. This could imply it will contain upgradeable hardware components.
Project Helix, recently unveiled by Microsoft, may represent the company's final effort to revive its ailing hardware division, according to Dr. Serkan Toto, a gaming industry analyst and CEO of Kantan Games. Following the recent exit of long-time Xbox head Phil Spencer, and amid fierce competition from Valve's upcoming Steam Machine, Microsoft is under immense pressure for Project Helix to succeed. Toto warns that failure could mark the end of future Xbox consoles entirely. He emphasizes that broader and improved native support for Xbox games will be essential for the new machine’s viability. Under the leadership of new Xbox CEO Asha Sharma, who has an AI rather than gaming background, Toto anticipates a reimagining of Xbox's hardware strategy. He suggests Sharma may abandon the current 'Everything is an Xbox' approach in favor of a more focused hardware push. As the tech world watches closely, Project Helix is seen not just as a new console launch, but a critical juncture that could determine the fate of Microsoft's presence in the gaming console market.
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