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Xbox confirms new console is coming - but can it revive the brand?

Xbox confirms new console is coming - but can it revive the brand?

Microsoft is the first big company out of the gates with Project Helix - a "next-generation" console.

March 6, 2026 at 11:56 AM Original source
10 agencies covered this story

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Notable Quotes

"the announcement was part of its 'commitment to the return of Xbox' as a brand."

— Asha Sharma , Executive

"Microsoft had been talking up new hardware plans 'for months'."

— Mat Piscatella , Influencer

"planned a 'renewed commitment to Xbox'."

— Phil Spencer , Executive

"remained a 'mystery' where Sharma planned to take the Xbox brand."

— Nathan Brown , Influencer

"Project Helix will lead in performance and play your Xbox and PC games."

— Asha Sharma , Executive

"My team’s commitment to the return of Xbox."

— Asha Sharma , Executive

"Project Helix will lead in performance and play your Xbox and PC games."

— Asha Sharma , Executive

"My first job is simple: understand what makes this work and protect it."

— Asha Sharma , Executive

"Project Helix will lead in performance and play your Xbox and PC games."

— Asha Sharma , Executive

"Understand what makes this work and protect it."

— Asha Sharma , Executive

"We will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."

— Asha Sharma , Executive

"Project Helix will lead in performance and play your Xbox and PC games."

— Asha Sharma , Executive

"looking forward to chatting about this more with partners and studios at my first GDC next week!"

— Asha Sharma , Executive

"This might be Microsoft's last attempt to make their hardware business work."

— Dr. Serkan Toto , Academic

"I believe she is right by hinting Xbox must be rebuilt from the ground up."

— Dr. Serkan Toto , Academic

"Project Helix will lead in performance and play your Xbox and PC games."

— Asha Sharma , Executive

"the 'next generation console' will be able to play both Xbox and PC games"

— Asha Sharma , Executive

All Coverage

Xbox confirms new console is coming - but can it revive the brand?
BBC Newsvia rss 4 quotes 4 persons

Microsoft is the first big company out of the gates with Project Helix - a "next-generation" console.

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Next Xbox name confirmed - and yes, it will play your PC games as well
T3via ai 1 quote 1 person

Microsoft has officially confirmed the codename for its next-generation Xbox console: Project Helix. Newly appointed Xbox CEO Asha Sharma revealed that the console will be a hybrid device, capable of playing both Xbox and PC games. This dual functionality could position the console as a strong contender against competitors such as Sony's PS6 and Valve's Steam Machine. Sharma teased that more details may be shared during the upcoming GDC Festival of Gaming in San Francisco.

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Everything we know about Xbox Project Helix - the next-gen Xbox console
GamesRadarvia ai 1 quote 1 person

Xbox Project Helix is the codename for Microsoft's upcoming next-generation gaming console, officially confirmed by new Xbox CEO Asha Sharma. It will serve as the successor to the Xbox Series X/S, marking the fifth generation of Xbox consoles, and will reportedly support both Xbox and PC games. While the official name, pricing, and release date remain unknown, Sharma's announcement signals active development. Production challenges loom due to ongoing global RAM shortages, particularly GDDR5 RAM, being hoarded by AI data centers. This could delay Project Helix’s launch and contribute to higher prices, similar to recent hikes for Xbox's current-gen consoles. Microsoft has partnered with AMD to co-engineer hardware for Project Helix, suggesting enhanced performance and AI-driven features. While specific specs are scarce, the collaboration hints at improving visual quality and immersion. Backward compatibility is expected to continue, allowing access to existing digital libraries across generations, though physical media support is unconfirmed. Overall, Project Helix appears to aim for continuity and technical evolution, blending console and PC gaming capabilities while facing industry-wide hardware constraints.

80%
Xbox's next console 'Project Helix' codename revealed - CEO Asha Sharma re-affirms new Xbox-PC hybrid is on the way
Windows Centralvia ai 1 quote 1 person

Microsoft has officially revealed 'Project Helix' as the codename for its next-generation Xbox console, adopting a hybrid gaming PC-console approach with AMD's 'Magnus' SoC.

80%
GameSpotvia ai

Microsoft's new CEO, Asha Sharma, announced that the next Xbox console, codenamed Project Helix, will play both Xbox and PC games, marking a significant development in the gaming hardware space.

80%
Xbox Project Helix announced, 'next generation console' will 'play your Xbox and PC games,' Microsoft says
GamesRadarvia ai 2 quotes 1 person

Microsoft has announced 'Project Helix,' the codename for its next-generation console, which will support both Xbox and PC games, signaling a new direction for the brand.

80%
Xbox surprise: Microsoft reveals 'Project Helix' as the codename of its next console
GeekWirevia ai 1 quote 1 person

Microsoft has unveiled 'Project Helix' as the codename for its next-generation Xbox console, with CEO Asha Sharma emphasizing the commitment to the return of Xbox.

80%
Microsoft confirms next-gen Xbox will play PC games — 'Project Helix' teased as more than just a console
Tom's Hardwarevia ai 3 quotes 1 person

Microsoft's next-generation Xbox, codenamed 'Project Helix,' will be capable of playing both Xbox and PC games, with CEO Asha Sharma highlighting its performance capabilities.

80%
The next Xbox is codenamed Project Helix, and we hope the Xbox CEO's 'commitment to the return of Xbox' is real
TechRadarvia ai 2 quotes 1 person

Microsoft has officially revealed the codename for its next-generation Xbox console: 'Project Helix.' The announcement came from newly appointed Xbox CEO Asha Sharma, who took over from Phil Spencer three weeks prior. Project Helix is teased as a high-performance console capable of playing both Xbox and PC games—potentially confirming longstanding rumors that the new system will be a hybrid of console and PC. This could imply it will contain upgradeable hardware components.

80%
Project Helix 'might be Microsoft's last attempt to make their hardware business work,' analyst suggests: 'There is nobody in this industry who believes there will be another Xbox if this next machine fails'
GamesRadarvia ai 2 quotes 1 person

Project Helix, recently unveiled by Microsoft, may represent the company's final effort to revive its ailing hardware division, according to Dr. Serkan Toto, a gaming industry analyst and CEO of Kantan Games. Following the recent exit of long-time Xbox head Phil Spencer, and amid fierce competition from Valve's upcoming Steam Machine, Microsoft is under immense pressure for Project Helix to succeed. Toto warns that failure could mark the end of future Xbox consoles entirely. He emphasizes that broader and improved native support for Xbox games will be essential for the new machine’s viability. Under the leadership of new Xbox CEO Asha Sharma, who has an AI rather than gaming background, Toto anticipates a reimagining of Xbox's hardware strategy. He suggests Sharma may abandon the current 'Everything is an Xbox' approach in favor of a more focused hardware push. As the tech world watches closely, Project Helix is seen not just as a new console launch, but a critical juncture that could determine the fate of Microsoft's presence in the gaming console market.

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