Asha Sharma

"plans to increase spending to accelerate development of new Xbox titles from its most successful franchises."

"I am stepping into work shaped by generations of artists, engineers, designers, writers, musicians, operators and more who create worlds that have brought joy and deep personal meaning to hundreds of millions of players."

"Sharma said she would renew focus on the Xbox console, aiming to 'recommit to our core Xbox fans and players.'"

"My first job is simple: understand what makes this work and protect it."

"Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us"

""These changes are about a bigger future for Xbox, not a smaller one.""

"the announcement was part of its 'commitment to the return of Xbox' as a brand."

"Project Helix will lead in performance and play your Xbox and PC games."

"My team’s commitment to the return of Xbox."

"Project Helix will lead in performance and play your Xbox and PC games."

"My first job is simple: understand what makes this work and protect it."

"Project Helix will lead in performance and play your Xbox and PC games."

"Understand what makes this work and protect it."

"We will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."

"Project Helix will lead in performance and play your Xbox and PC games."

"looking forward to chatting about this more with partners and studios at my first GDC next week!"

"Project Helix will lead in performance and play your Xbox and PC games."

"the 'next generation console' will be able to play both Xbox and PC games"

"This next generation, we have to be thinking about efficiency and affordability alongside performance."