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Why are footballers wearing pink boots at the World Cup?
The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in football at the moment?
June 11, 2026The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
April 26, 2026China's Anta Sports snares 29% Puma stake for $1.8 billion - Reuters
China's Anta Sports snares 29% Puma stake for $1.8 billion Reuters
January 27, 2026Related Pages (5)
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The Boots That Will Be on Show at the 2026 World Cup
09 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
Puma 2026 World Cup Pack Released - "Tricks" Inspired
Update: Puma has officially unveiled the special “Showtime” collection, featuring bold colorways created exclusively for the 2026 World Cup. The collection draws inspiration from the iconic “Tricks” p
Why are footballers wearing pink boots at the World Cup?
Pink boots as far as the eye can see in the Mexico v South Africa opening game There was a time when football boots came in one colour - black. That has not been the case over the past quarter of a
China’s Anta Sports Reportedly Offers to Buy 29% Stake in Puma
Summary Anta Sports is making a major play for a 29% stake in Puma, reportedly offering to buy out the Pinault family’s holding company, Artemis. According to Business of Fashion, the Chinese sportsw