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Related Stories (20)
Mbappe boosts On's brand visibility, but hurdles to soccer success remain - Reuters
Mbappe boosts On's brand visibility, but hurdles to soccer success remain Reuters
September 18, 2026Forget Starbucks coffee - Gen Z like their drinks ice cold
Young consumers are choosing cold, customisable drinks and coffee chains are racing to catch up.
August 29, 2026Ulta Beauty lifts annual forecasts as marketing, product investments fuel growth - Reuters
Ulta Beauty lifts annual forecasts as marketing, product investments fuel growth Reuters
August 27, 2026Companies face backlash over controversial products and advertisement campaigns - Reuters
Companies face backlash over controversial products and advertisement campaigns Reuters
August 25, 2026Raw images, no filters: Why MySpace fans want it back as relaunch hinted
Fans and creators say a revived MySpace must feel personal, not algorithm-driven.
August 9, 2026Fashion brand Jaded has ad banned for 'glamourising smoking'
The advertising watchdog said Jaded London's marketing email made smoking seem appealing.
August 4, 2026Warning shot or publicity stunt - how worried should we be about the OpenAI hack?
Hugging Face said the hack was done at superhuman speed by an AI with little or no human guidance.
July 24, 2026The Bottom Line
What was the best business move of the last 12 months and who made the biggest blunder?
July 23, 2026Lindt's Easter chocolate sales fall after price hike
The Swiss chocolate maker adjusts its strategy in response to weaker demand after its price rises.
July 21, 2026Why Beckham was face of World Cup in the US
After arriving in Los Angeles 19 years ago promising to grow the game, David Beckham is still helping sell football to America.
July 20, 2026How a free charm bracelet conquered the World Cup - Reuters
How a free charm bracelet conquered the World Cup Reuters
July 1, 2026Ferrari names former BMW Italy head as new marketing chief after Luce EV debut - Reuters
Ferrari names former BMW Italy head as new marketing chief after Luce EV debut Reuters
June 23, 2026Wowcher sorry for 'unacceptable' crocodile attack email
The firm's marketing email appeared to reference an incident involving a toddler at a zoo.
June 21, 2026Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
June 19, 2026The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
June 12, 2026Cosmeticorexia: How girls are falling down a skincare rabbit hole
Fuelled by social media, the market for children's skincare is booming. Experts fear for the long-term impact on girls
June 6, 2026Apple to pay $250m to iPhone buyers over AI features lawsuit
Claims from last year said the tech firm’s advertising of Apple Intelligence fooled iPhone buyers.
May 6, 2026Samsung Electronics appoints new TV chief amid mounting competition - Reuters
Samsung Electronics appoints new TV chief amid mounting competition Reuters
May 4, 2026AmEx beats profit estimates as spending growth hits three-year high - Reuters
AmEx beats profit estimates as spending growth hits three-year high Reuters
April 23, 2026Businesses scramble to get noticed by AI search
Firms are changing the way they present information on their websites, so they get noticed by AI.
April 6, 2026Related Pages (20)
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Forget Starbucks coffee - Gen Z like their drinks ice cold
Elaine Ling Elaine Ling splits her time between New York and California, but wherever she is and needs a coffee, she doesn't visit a Starbucks. She only goes there for her cold drinks. Her "real cof
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Raw images, no filters: Why MySpace fans want it back as relaunch hinted
Monticah Hawkins, left, and Melissa Kristin in their MySpace days For Monticah Hawkins, a 31-year-old real-estate agent in Atlanta, MySpace wasn't just a website – it was a ritual. "You could be aut
Fashion brand Jaded has ad banned for 'glamourising smoking'
Jaded London argued the cigarette was not the 'focus of the ad' A fashion brand has had an advert banned by the advertising watchdog which it said was "glamourising smoking". Jaded London, whose clo
Warning shot or publicity stunt - how worried should we be about the OpenAI hack?
This week the tech world was gripped by a story that has it all - and which started like a sci-fi thriller. Hugging Face - a kind of app store for artificial intelligence tools - announced on 16 July
The Bottom Line Business Awards 2026
Radio 4,·23 Jul 2026,·34 mins Available for over a year From breakthrough products and inspiring leadership to marketing disasters and strategic own goals, a panel of business leaders choose the win
Lindt's Easter chocolate sales fall after price hike
Lindt has partially U-turned on its decision to hike prices after Easter chocolate sales dropped. The Swiss chocolate maker said a "necessary groupwide" price surge of 11.8% was one of the reasons re
Why Beckham was face of World Cup in the US
David Beckham visited the England squad in Miami before their World Cup quarter-final, where he was presented with his legacy cap In America, nobody sells football quite like David Beckham. During t
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Wowcher sorry for 'unacceptable' crocodile attack email
Discount website Wowcher has apologised after a marketing email appeared to reference a crocodile attack on a toddler at a zoo. A three-year-old boy is understood to have been attacked by at least on
Nike v Adidas - the World Cup brand battle
Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectively The World Cup is all about numbers. Which team has scored the most goals? Who's go
Italy investigates beauty brands over concerns about young girls’ mental health
Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits Italian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “c
Sephora investigated over ‘insidious’ skincare marketing to young girls
Italian regulators are investigating LVMH-owned beauty retailer Sephora and the luxury group’s Benefit Cosmetics brand over claims their marketing has allegedly fuelled “cosmeticorexia”, an unhealthy
Apple agrees to pay iPhone users up to $95 for delayed AI features - does your iPhone qualify?
As per reports, Apple has now reached a $250 million settlement to resolve a class-action lawsuit involving claims of false advertising and unfair competition. The legal battle centered on the new Si
Samsung Electronics appoints new TV chief amid mounting competition
Published on 05/03/2026 at 09:59 pm EDT - Modified on 05/03/2026 at 10:01 pm EDT SEOUL, May 4 (Reuters) - Samsung Electronics, the world's No. 1 TV make
Amex tops estimates as premium card spending stays strong
Billed business increased 10% to US$428 billion Share DeeperDive is a beta AI feature. Refer to full articles for the facts. Learn more [NEW YORK] American Express reported earnings that exceeded e
Amex Sees Higher Marketing Costs, Airline Spending Slowing
American Express Co. plans to boost spending on marketing and technology and said its customers’ spending on air travel has been slowing. The firm’s expense plan will help it “capitalize on long-term
Italy investigates Sephora and Benefit over marketing skincare to children
An Italian authority is investigating beauty brands Benefit and Sephora after they appeared to adopt a "particularly insidious" marketing strategy of using young influencers to market skincare to chil