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Related Stories (3)
The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
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Made in China used to mean cheap, mass-produced goods but a new wave of Chinese brands is emerging.
April 21, 2026Cosmetics giant Estée Lauder in merger talks with owner of Jean Paul Gaultier and Rabanne
The deal would create a global beauty giant, uniting brands such as Tom Ford, Bobbi Brown and Rabanne.
March 23, 2026