From 'woke' ridicule to real car - new electric Jaguar unveiled
Two years after JLR relaunched Jaguar into a blizzard of controversy, it has unveiled its new electric car.
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Notable Quotes
"Jaguar has no desire to be loved by everybody."
— Gerry McGovern , Executive
"Jaguar's core demographic, despite the uproar, gave up on the brand years ago, so they effectively had nothing to lose."
— Matthias Schmidt , Academic
"Jaguar deserved some credit for the Type 01's looks, despite it being polarizing."
— Alistair Weaver , Executive
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Two years after JLR relaunched Jaguar into a blizzard of controversy, it has unveiled its new electric car.
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