Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash - Reuters

<a href="https://news.google.com/rss/articles/CBMiyAFBVV95cUxNRklzN0I3bFlBa1o0bzcyc3BSX2J0STVrTFd2LUh4MjZtWlhVREE1MWZDVThTN0lKTEVRalljajNqX0pqTUZrUlhYY1gzT19aLWlVRHV3VWlab2d5U1NBR2w3dURRWUxmNV9UZkVITXplbVpjOVA4TmV6Vm40ZEpyZi1xV0dXa3FkYnBZeHd4aTlsR2s4WG5LZ0dEN0ZWUFdYTEFGZnZwYjdZM3ZFcUNyX3hLUF9mRnp2emw4MG4tMzhZSFRGYnlySw?oc=5" target="_blank">Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash</a>&nbsp;&nbsp;<font color="#6f6f6f">Reuters</font>

Starbucks Korea's marketing campaign, coinciding with the anniversary of the 1980 Gwangju Uprising, led to public outrage and a significant drop in sales. Shinsegae Group Chairman Chung Yong-jin issued a public apology and announced an internal investigation.

Following a controversial 'Tank Day' marketing campaign that referenced the 1980 Gwangju Uprising, Starbucks Korea experienced a significant decline in sales. The campaign's timing and messaging sparked public outrage.

Starbucks Korea's 'Tank Day' promotion, launched on the anniversary of the May 18 Gwangju Uprising, led to public backlash and a significant drop in sales. Shinsegae Group Chairman Chung Yong-jin apologized and acknowledged flaws in risk management.

Starbucks Korea's 'Tank Day' marketing campaign, coinciding with the anniversary of the May 18 Gwangju Uprising, led to public outrage and a significant decline in sales. Shinsegae Group Chairman Chung Yong-jin issued an apology and called for no anger towards employees.

In the aftermath of Starbucks Korea's 'Tank Day' marketing controversy, prices of Starbucks gift cards on resale platforms have dropped significantly, reflecting public dissatisfaction and calls for boycotts.