Elusive Shein boss hails Chinese roots in rare public appearance
His speech follows years of the firm focusing away from China as it moved its headquarters to Singapore.
Coverage by Political Leaning
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Notable Quotes
"nourishment from Guangdong has been inseparable from Shein's success."
— Xu Yangtian , Executive
"fertile ground for development"
— Xu Yangtian , Executive
"remain firmly rooted in Guangdong and build a world-class fashion industry cluster."
— Xu Yangtian , Executive
""nourishment" from Guangdong has been "inseparable" from Shein's success."
— Xu Yangtian , Executive
"Guangdong as "fertile ground" for development."
— Xu Yangtian , Executive
"Shein will "remain firmly rooted in Guangdong and build a world-class fashion industry cluster.""
— Xu Yangtian , Executive
"So much for the past 2 years China-shedding."
— Xu Yangtian , Executive
"Every step of Shein’s growth is inseparable from the nourishment of this land."
— Xu , Executive
"serving the high-quality development of Guangdong’s manufacturing sector was regarded as the company’s core mission."
— Xu , Executive
"Every step of Shein’s growth is inseparable from the nourishment of this land."
— Xu Yangtian , Executive
"The era of ‘global first, China second’ has reversed."
— Brian Walker , Executive
"Shein would remain firmly rooted in Guangdong and build a world-class fashion industry cluster."
— Xu Yangtian , Executive
Key People
Brian Walker is the founder and CEO of Retail Doctor Group, commenting on Shein's strategy shift in the global market.
Xu, also known as Sky Xu or Chris Xu, is the founder of Shein, an online fashion retailer.
Founder of the fast-fashion giant Shein.
Tags
All Coverage
His speech follows years of the firm focusing away from China as it moved its headquarters to Singapore.
Xu Yangtian's rare public appearance in Guangdong highlighted Shein's Chinese roots and the company's efforts to secure Beijing's approval for a Hong Kong IPO.
Xu Yangtian's rare public appearance in Guangdong reaffirmed Shein's Chinese ties amid increasing regulatory pressure in Europe.
Shein founder Xu Yangtian made a rare public appearance in Guangdong, reaffirming his ties to Beijing and announcing a 10 billion yuan investment to create a high-tech fashion hub in the province.
Xu Yangtian's rare public appearance in Guangdong marked a departure from Shein's previous efforts to distance itself from China, as he pledged a 10 billion yuan investment in the province over the next three years.
Xu Yangtian's first public appearance in Guangdong emphasized the company's Chinese origins and praised the province's role in Shein's global success, amid stalled offshore listing efforts.
Xu Yangtian's rare public appearance in Guangdong highlighted the company's Chinese roots and contrasted with Shein's previous efforts to distance itself from China amid global expansion.
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