Elusive Shein boss hails Chinese roots in rare public appearance

His speech follows years of the firm focusing away from China as it moved its headquarters to Singapore.

Xu Yangtian's rare public appearance in Guangdong highlighted Shein's Chinese roots and the company's efforts to secure Beijing's approval for a Hong Kong IPO.

Xu Yangtian's rare public appearance in Guangdong reaffirmed Shein's Chinese ties amid increasing regulatory pressure in Europe.

Shein founder Xu Yangtian made a rare public appearance in Guangdong, reaffirming his ties to Beijing and announcing a 10 billion yuan investment to create a high-tech fashion hub in the province.

Xu Yangtian's rare public appearance in Guangdong marked a departure from Shein's previous efforts to distance itself from China, as he pledged a 10 billion yuan investment in the province over the next three years.

Xu Yangtian's rare public appearance in Guangdong highlighted the company's Chinese roots and contrasted with Shein's previous efforts to distance itself from China amid global expansion.

Xu Yangtian's first public appearance in Guangdong emphasized the company's Chinese origins and praised the province's role in Shein's global success, amid stalled offshore listing efforts.