Labubu film is official with Paddington director at the helm
The film will combine live action and computer-generated animation and is in "early development".
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Notable Quotes
""For Gen Z and Millennial consumers, content and commerce are closely intertwined - watching a story, connecting with a character, and then buying into that world is a seamless journey... The potential is very high.""
— Kim Dayoung , Academic
""Labubu has a loyal and fanatic customer base, so a film could potentially be a significant growth opportunity for them, if the content is appealing.""
— Kapil Tuli , Academic
Key People
Kapil Tuli is a faculty member at the Lee Kong Chian School of Business, Singapore Management University.
Kasing Lung is a Hong Kong artist who created the Labubu character.
Kim Dayoung is a marketing lecturer at the National University of Singapore.
Paul King is a director known for films such as Paddington and Wonka.
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The film will combine live action and computer-generated animation and is in "early development".
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