'I made £100,000 of TikTok sales in one day': The business of live shopping
Buying on social media livestreams is fast becoming regular consumer behaviour for many.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"I think live shopping gives people that connection and interaction that we're all craving... We actually generated over £100,000 revenue in one 12 hour TikTok live."
— Daisy Kelly , Executive
"Last week we did a TikTok live for three hours and we sold £8,000 worth of meat."
— Manny Malik , Executive
"It's crazy."
— Buket Sevik , Executive
"The big retailers have got to grab hold of this."
— Catherine Shuttleworth , Executive
Key People
Buket Sevik is the founder of the jewelry brand Adorina.
A retail analyst commenting on the value of Depop.
Daisy Kelly is the founder of Glow For It, a business focused on beauty products.
Manny Malik is the owner of Malik Butchers and sells fresh meat through TikTok.
All Coverage
Buying on social media livestreams is fast becoming regular consumer behaviour for many.
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