Luke Littler applies to trademark his face to combat AI fakes
The darts star's image has been used legally on darts merchandise, snacks and fashion brands.
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Notable Quotes
"the lack of any image rights law"
— Louise Popple , Academic
"the move was a smart branding decision"
— Joe Doyle-Ward , Academic
Key People
Cole Palmer is a forward for Chelsea and was left out of the England World Cup squad.
Joe Doyle-Ward is a Senior Associate and Trade Mark Attorney at Abion.
Louise Popple is a copyright expert at law firm Taylor Wessing.
Luke Littler is a young and talented darts player known for his achievements in recent tournaments.
Matthew McConaughey is an acclaimed actor known for his roles in films like Interstellar and Dallas Buyers Club.
Scarlett Johansson is an actress and singer noted for her diverse roles.
Taylor Swift is a highly acclaimed singer-songwriter.
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All Coverage
The darts star's image has been used legally on darts merchandise, snacks and fashion brands.
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