'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves
Consumer group Which? has called the sale of jack mackerel, a cheaper, less nutritious species of fish, an example of "skimpflation".
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""It's a real concern when manufacturers quietly downgrade everyday staples like these as shoppers can end up paying the same price for a product that delivers significantly less nutritional quality.""
— Sue Davies , Activist
""While manufacturers face genuine supply chain pressures and sustainability challenges, they have a responsibility to shoppers to be completely upfront when they change a product's recipe.""
— Sue Davies , Activist
""Skimpflation - quietly changing ingredients to cut costs - has become increasingly common, but it can feel particularly sneaky as shoppers may not realise a product has changed until they get it home and eat it.""
— Sue Davies , Activist
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Consumer group Which? has called the sale of jack mackerel, a cheaper, less nutritious species of fish, an example of "skimpflation".
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