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Cracker Barrel chief executive steps down a year after rebrand chaos

Cracker Barrel chief executive steps down a year after rebrand chaos

Cracker Barrel CEO Julie Masino will exit following customer backlash over modern logo redesign.

July 27, 2026 at 06:49 PM Original source
1 agencies covered this story

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Notable Quotes

"The leadership swap seems to reflect the polarization many Americans feel today."

— Jo-Ellen Pozner , Academic

Key People

D
David DenoExecutive

David Deno is the incoming CEO of Cracker Barrel, previously the boss of Bloomin' Brands.

D
Donald TrumpPoliticianRight

Former president of the United States known for his aggressive economic policies.

J
Jo-Ellen PoznerAcademic

Jo-Ellen Pozner is an associate professor at Santa Clara University's Leavey School of Business.

J
Julie MasinoExecutive

Julie Masino is the CEO of Cracker Barrel who is stepping down after backlash over a rebranding effort.

Locations

Tennessee, United States United States

Tags

cracker barrel customer backlash donald trump financial struggles leadership change rebranding

All Coverage

Cracker Barrel chief executive steps down a year after rebrand chaos
BBC Newsvia rss 1 quote 1 person

Cracker Barrel CEO Julie Masino will exit following customer backlash over modern logo redesign.

100%

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