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Rolex raises gold watch prices again as super-rich buyers are undeterred - Reuters

Rolex raises gold watch prices again as super-rich buyers are undeterred - Reuters

Rolex raises gold watch prices again as super-rich buyers are undeterred Reuters

June 12, 2026 at 11:28 PM Original source
10 agencies covered this story

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Notable Quotes

"No one saw it coming."

— Erik Boneta , Executive

"encouraging clients toward precious-metal and higher-end references"

— Zouheir Guedri , Executive

"It comes down to brand desirability. Rolex has always been the high flyer."

— Simon Lazarus , Executive

""No one saw it coming.""

— Erik Boneta , Executive

""It comes down to brand desirability.""

— Simon Lazarus , Executive

"No one saw it coming."

— Eric Boneta , Executive

"It comes down to brand desirability. Rolex has always been the high flyer."

— Simon Lazarus , Executive

"No one saw it coming."

— Erik Boneta , Executive

"It comes down to brand desirability. Rolex has always been the high flyer."

— Simon Lazarus , Executive

"No one saw it coming."

— Erik Boneta , Executive

"It comes down to brand desirability."

— Simon Lazarus , Executive

All Coverage

Rolex raises gold watch prices again as super-rich buyers are undeterred - Reuters
Reutersvia rss

<a href="https://news.google.com/rss/articles/CBMitAFBVV95cUxQVG9zeTZaVGg0NEFvaExyel8zSGlIZlRwSm1icWlURC1tX05IVF9OdFFLQnFuZWhKREZzaEFjdmJmSjFHaHNsMm5TWWJycXExSGdqMmx0R0thNUowY25UblZDQ0xBRnN2bElpdUlweGg2VlhVQzFyWVZHVDhRd0lYbkZkelRKdGVnUjkzYjhZZnJIRVg1V0I3YXhwY2RNelRhWEQwbVNtNllWdTVMbF9mWm13bjM?oc=5" target="_blank">Rolex raises gold watch prices again as super-rich buyers are undeterred</a>&nbsp;&nbsp;<font color="#6f6f6f">Reuters</font>

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Rolex raises gold watch prices again as super-rich buyers are undeterred
MarketScreenervia ai 2 quotes 2 persons

Rolex has increased the global price of its gold watches by an average of 5%, marking a rare second annual hike in major markets including the U.S., Britain, and Hong Kong. This move reflects strong demand for premium products despite a broadly subdued luxury goods market.

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Rolex raises gold watch prices again as super-rich buyers are undeterred
The Standardvia ai

Rolex has raised the global price of its gold watches by an average of 5%, adding a rare second annual increase to its main markets including Britain, Hong Kong, and the U.S. This follows a slightly bigger rise in January and reflects strong demand for premium products despite a broadly subdued luxury goods market.

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Reutersvia ai

Rolex increased the global price of its gold watches by an average of 5%, marking a rare second annual hike in major markets including Britain, Hong Kong, and the U.S. This move reflects strong demand for premium products despite a generally subdued luxury goods market. Other luxury brands, such as Cartier, have also raised prices, with Cartier increasing prices on its gold watches by up to 10% last month.

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Reutersvia ai

Rolex has increased the global price of its gold watches by an average of 5%, marking a rare second annual hike in major markets including the UK, Hong Kong, and the US. This move reflects strong demand for premium products despite a generally subdued luxury goods market. Other luxury brands, such as Cartier, have also raised prices, citing rising gold prices and currency fluctuations.

80%
Rolex raises gold watch prices again as super-rich buyers are undeterred
GMA News Onlinevia ai 2 quotes 2 persons

Rolex has raised the global price of its gold watches by an average of 5%, adding a rare second annual increase to its main markets including Britain, Hong Kong, and the U.S. This follows a slightly larger rise in January and reflects strong demand for premium products despite a broadly subdued luxury goods market. Other leading luxury brands, such as Richemont-owned Cartier, have also increased prices, with Cartier raising prices on its gold watches by up to 10% last month.

80%
Rolex raises gold watch prices again as super-rich buyers are undeterred
The Business Timesvia ai 2 quotes 2 persons

Rolex has raised the global price of its gold watches by an average of 5%, adding a rare second annual increase to its main markets including Britain, Hong Kong, and the U.S. This increase follows a slightly bigger rise in January and reflects strong demand for premium products despite a broadly subdued luxury goods market. Other leading luxury brands, such as Richemont-owned Cartier, have also increased prices, with Cartier raising prices on its gold watches by up to 10% last month.

80%
Rolex raises gold watch prices again as super-rich buyers are undeterred
The Business Timesvia ai 3 quotes 3 persons

Rolex has raised the global price of its gold watches by an average of 5%, adding a rare second annual increase to its main markets including Britain, Hong Kong, and the U.S. This follows a slightly bigger rise in January and reflects strong demand for premium products despite a broadly subdued luxury goods market.

80%
Reutersvia ai

Rolex increased the global price of its gold watches by an average of 5%, marking a rare second annual hike in major markets including the U.S., Britain, and Hong Kong. This move reflects strong demand for premium products despite a generally subdued luxury goods market.

80%
Rolex raises gold watch prices again as super-rich buyers are undeterred
MarketScreener Canadavia ai 2 quotes 2 persons

Rolex has raised the global price of its gold watches by an average of 5%, adding a rare second annual increase to its main markets including Britain, Hong Kong, and the U.S. This increase follows a slightly bigger rise in January and reflects strong demand for premium products despite a broadly subdued luxury goods market. Other leading luxury brands, such as Richemont-owned Cartier, have also increased prices, with Cartier raising prices on its gold watches by up to 10% last month.

80%