Why does your World Cup pint cost so much this time round?

Pub landlords explain why they have no choice but to charge more.

Fuller’s anticipates increased business during the World Cup, with strong advance bookings and enhanced pub gardens to attract fans and domestic tourists.

Several U.S. states have extended alcohol service hours during the World Cup, allowing bars and restaurants to capitalize on late-night demand, though some bar owners are not pleased with the changes.

Beer makers are betting on the FIFA World Cup to revive demand, but shifting consumer habits could limit the boost to sales.

Pint prices in the UK have risen by nearly 25% since the last World Cup, with pub landlords citing increased costs and taxes as reasons for the hikes.

At the opening of the World Cup, a 710 ml beer is expected to cost over R$ 90, nearly double the price of previous events at Estádio Azteca.