Why does your World Cup pint cost so much this time round?
Pub landlords explain why they have no choice but to charge more.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"I think it is going to be a very different World Cup compared to previous events mainly because of the kick-off times."
— Simon Emeny , Executive
"You’ve got to pass the cost on. We haven’t passed all of it on, but you’ve got to pass some of it on, and things become a lot more expensive."
— James Nye , Executive
"the government can further support our pubs and brewers by cutting beer duty to the European average so we can keep a pint affordable for all."
— Emma McClarkin , Executive
"we risk losing these vital community social hubs forever unless alcohol duty, employer National Insurance contributions, and VAT are cut, alongside a different business rate system."
— Ash Corbett-Collins , Activist
Key People
Chair of the Campaign for Real Ale (CAMRA).
Claudia Sheinbaum is the President of Mexico City.
Chief executive of the British Beer and Pub Association.
Managing director of Anglian Country Inns, which runs 10 pubs across Hertfordshire and Norfolk.
Chief executive of the pub and hotel chain Fuller, Smith & Turner.
Tags
All Coverage
Pub landlords explain why they have no choice but to charge more.
Several U.S. states have extended alcohol service hours during the World Cup, allowing bars and restaurants to capitalize on late-night demand, though some bar owners are not pleased with the changes.
Beer makers are betting on the FIFA World Cup to revive demand, but shifting consumer habits could limit the boost to sales.
Pint prices in the UK have risen by nearly 25% since the last World Cup, with pub landlords citing increased costs and taxes as reasons for the hikes.
Fuller’s anticipates increased business during the World Cup, with strong advance bookings and enhanced pub gardens to attract fans and domestic tourists.
At the opening of the World Cup, a 710 ml beer is expected to cost over R$ 90, nearly double the price of previous events at Estádio Azteca.
Similar Stories
Related coverage based on topic and tags
Why are minimum alcohol prices going up?
The minimum price of alcohol (MUP) in Wales has risen by 30%.
October 2, 2026 at 08:23 AMSky-high fuel prices push costs up on customers and charities
Growing fuel costs are leading to an increase in costs for charities and other businesses.
October 2, 2026 at 11:36 AMWatch: Why has UK diesel price hit an all time high?
Diesel has now hit an average of £2 a litre in the UK, the RAC motoring group says, with petrol prices also rising.
October 2, 2026 at 04:58 PMTourism tax needs to be more flexible in Wales, warns expert
Anglesey, Conwy and Gwynedd councils have all put a pause on introducing the nightly tourist tax.
September 28, 2026 at 05:04 AM'We must keep going' says charity hit by fuel prices
Both petrol and diesel prices have risen by a third or more in just the past seven months.
October 1, 2026 at 04:12 PMChannel Islands fuel prices set to rise again
The increases could mean mean diesel costing more than £2 per litre.
September 29, 2026 at 05:00 AM