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Amazon rigged billions in ad pricing, lawsuit from states and US watchdog alleges

Amazon rigged billions in ad pricing, lawsuit from states and US watchdog alleges

Amazon responded to the lawsuit, arguing the US Federal Trade Commission "misunderstands" their ad market.

August 31, 2026 at 09:28 PM Original source
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Notable Quotes

"Amazon 'strongly disagrees' with the premise that it misled advertisers and called the suit 'misguided.'"

— Amazon , Executive

"The FTC wants the public to believe this case is about higher prices for consumers. It is not."

— Amazon , Executive

"Advertisers adjust bids based on real-world performance, not descriptions of auction mechanics."

— Amazon , Executive

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Amazon rigged billions in ad pricing, lawsuit from states and US watchdog alleges
BBC Newsvia rss 3 quotes 1 person

Amazon responded to the lawsuit, arguing the US Federal Trade Commission "misunderstands" their ad market.

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