Power-washing, pool-cleaning and mowing: Why millions are playing games about mundane jobs

""We want to make the Graham Norton of video games.""

— Kirsty Rigden , Executive

""It's basically about the satisfaction of starting with something untidy, learning the skills to bring order to the scene, then looking back at a job well done.""

— David Harper , Executive

""The calming and soothing nature of the game is similar to what I imagined 'people get from colouring books or knitting'.""

— Ellie Gibson , Celebrity