How budget fast fashion is taking small-town India by storm
More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"Plus, the designs are contemporary and there's a growing desire among people to wear branded clothes."
— Pankaj Kumar , Academic
"It's very clearly a wallet-shift."
— Kushal Bhatnagar , Academic
"Plus, the designs are contemporary and there's a growing desire among people to wear branded clothes."
— Pankaj Kumar , Academic
"It's very clearly a wallet-shift."
— Kushal Bhatnagar , Academic
"the designs are contemporary and there's a growing desire among people to wear branded clothes."
— Pankaj Kumar , Academic
"It's very clearly a wallet-shift."
— Kushal Bhatnagar , Academic
Key People
Isha Ambani is the heiress to the Reliance Industries retail empire.
Kushal Bhatnagar is affiliated with Bengaluru-based Redseer Strategy Consultants.
Mukesh Ambani is the chairman and largest shareholder of Reliance Industries.
Pankaj Kumar is a retail analyst at Mumbai-based Kotak Securities.
Locations
Tags
All Coverage
More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.
Budget fast fashion brands like Zudio and Reliance Trends are rapidly expanding in India's smaller towns, offering trendy clothing at prices comparable to unbranded market goods, providing an improved shopping experience with air-conditioned stores and contemporary designs.
Budget fast fashion brands like Zudio and Reliance Trends are rapidly expanding in India's smaller towns, offering trendy clothing at prices comparable to unbranded market goods, providing an improved shopping experience with air-conditioned stores and contemporary designs.
Budget fast fashion brands like Zudio and Reliance Trends are rapidly expanding in India's smaller towns, offering trendy clothing at prices comparable to unbranded market goods, providing an improved shopping experience with air-conditioned stores and contemporary designs.
Budget fast fashion brands like Zudio and Reliance Trends are rapidly expanding in India's smaller towns, offering trendy clothing at prices comparable to unbranded market goods, providing an improved shopping experience with air-conditioned stores and contemporary designs.
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