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What has been the impact of new owners on The Hundred?

What has been the impact of new owners on The Hundred?

BBC Sport looks at the impact new owners have had on The Hundred as the first season since private stakes were sold in teams draws to a close.

August 16, 2026 at 12:46 PM Original source
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Notable Quotes

"If you're trying to launch a new brand in a new market, in the UK particularly, in a city that is dominated by football, you've got to go big and loud."

— Daniel Gidney , Executive

"To give everybody a free jersey who bought a ticket is extraordinarily different."

— Daniel Gidney , Executive

Key People

D
Daniel GidneyExecutive

Daniel Gidney is the chief executive of Lancashire and a board member of the Manchester Super Giants.

Locations

Leeds, United Kingdom London, United Kingdom Manchester, United Kingdom

Tags

audience engagement cricket franchises sports marketing team identity The Hundred

All Coverage

What has been the impact of new owners on The Hundred?
BBC Newsvia rss 2 quotes 1 person

BBC Sport looks at the impact new owners have had on The Hundred as the first season since private stakes were sold in teams draws to a close.

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