Would you buy branded clothing from your favourite tech firm?

"I have a New Zealand All Blacks rugby jersey, and I think of my Jensen sweater in kind of the same way."

— Natalie Fratto , Influencer

"It's a very common strategy for brands to use. It elevates the desirability."

— Hazel Clark , Academic

"A lifestyle brand isn't defined by what you sell, it's defined by what you stand for and whether people want to affiliate with it."

— Eliano Younes , Executive