Protein-maxxing, GLP-1s have US farmers betting on peas and lentils - Reuters
Protein-maxxing, GLP-1s have US farmers betting on peas and lentils Reuters
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"The industry is seeing more higher-protein callouts, smaller portions and macro-conscious offerings."
— Amy Shapiro , Academic
Tags
All Coverage
<a href="https://news.google.com/rss/articles/CBMipwFBVV95cUxPRHg1VUNVbjhYM3NwMWVyZDRuOXNIU3BPNnZPWWFDaWxDUGpGQnN0MlZYYWhybTc2YTJuVS1IY1JxWEtJc3JCTmNpeUcyemI5SHZZeEI0cG5CNFdPU3FfaTl2Wm9qeTJFSDlMdlBkRU81aW5JbklzZVJ3SU01RFU3cWtLVl94cklOWTd3OWdocWJJVE1GRXg5YzFRU1lmSUN3b2M4VWhjUQ?oc=5" target="_blank">Protein-maxxing, GLP-1s have US farmers betting on peas and lentils</a> <font color="#6f6f6f">Reuters</font>
U.S. farmers are increasingly planting peas and lentils due to rising demand for protein-rich foods, driven by the popularity of GLP-1 medications and the 'protein-maxxing' trend.
The rise of GLP-1 medications has led to a surge in protein-rich food products, influencing American eating habits and marketing strategies.
Similar Stories
Related coverage based on topic and tags
Bigger US corn stocks fuel doubts about USDA livestock feeding data - Reuters
Bigger US corn stocks fuel doubts about USDA livestock feeding data Reuters
October 9, 2026 at 04:38 PMPepsiCo running out of time to meet Elliott-inspired targets as GLP-1 threat intensifies - Reuters
PepsiCo running out of time to meet Elliott-inspired targets as GLP-1 threat intensifies Reuters
October 7, 2026 at 11:36 AMWHO endorses lifestyle changes over GLP-1 drugs in child obesity fight - Reuters
WHO endorses lifestyle changes over GLP-1 drugs in child obesity fight Reuters
October 7, 2026 at 07:39 AMMorning Bid: Feeding the AI beast - Reuters
Morning Bid: Feeding the AI beast Reuters
October 9, 2026 at 04:31 AMEXCLUSIVE: US farm debt is at a record. Official data might be undercounting it - Reuters
EXCLUSIVE: US farm debt is at a record. Official data might be undercounting it Reuters
October 8, 2026 at 11:15 AMStocks meander as AI spending worries, elevated yields weigh - Reuters
Stocks meander as AI spending worries, elevated yields weigh Reuters
October 9, 2026 at 01:56 AM