CB
Charlie Bowes-Lyon
Executive
Co-founder of Wild, a refillable natural deodorant company.
Notable Quotes
"When I tell people influencers make £2,000 for a single post, they are shocked, never mind the fact some are making £50,000 for one post."View Story →
"For me, it's 90% attitude and 10% skills, as skills can be taught, attitude can't."View Story →
Related Stories
The one thing you need to do to succeed - according to top bosses
What makes someone stand out in a crowded workplace? Six business leaders tell us what they look for.
September 9, 2026Celebrity influencers paid up to £1m to advertise deodorant on Instagram
The chief executive of Wild reveals what happens behind the scenes of social media posts.
July 15, 2026